Casper is a relative newcomer in the world of mattresses, but they're certainly making waves. They're very creative in their marketing. Their latest innovation is "The Dreamery" in New York. You can have a nap during the day, in a special pod that features, of course, a Casper mattress.
Also in this episode, there's a big marketing lesson from Jamba Juice. I'll show you how they leverage the marketing principles of both scarcity, with a deadline. It encourages immediate action. ANY business can use this same idea, to improve their business.
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